Reports

Each report has its own page in the sidebar: Pages, Sources, Locations, Devices and Events and goals. The Overview shows the top rows of each as cards; choose View all on a card for the full list with search and paging.

Sources

• Channels: Direct, Organic Search, Organic Social, Organic Video, Paid Search, Paid Social, Paid Other, Email, Display, Affiliates and Referral. AI assistants such as ChatGPT and Gemini count as referral sources
• Sources: the referring site or app
• UTM campaigns: medium, source, campaign, content and term

Channels and sources come from the referrer and utm_* parameters. The ref and source query parameters are also understood.

Pages

Top pages, entry pages and exit pages.

Locations

A world map, then countries, regions and cities. Locations need geolocation; behind Cloudflare, Vercel or CloudFront they work with no setup.

Devices

Browsers, operating systems and device types. Device type is based on window width and the user agent.

Behaviors

• Goals: conversions for each goal
• Properties: custom properties from your events